6 PLACES TO PUT KEYWORDS ON PINTEREST
With over 250 Million users, If you're looking for more traffic for your website or blog, look no further than Pinterest. Pinterest is an amazing source of website traffic just waiting for you to show up and get noticed. To put it simply, the more people who see your pins, the more website traffic you're likely to get! But how do you get noticed on Pinterest?
You first need to understand that Pinterest is all about keywords. As a search engine, Pinterest uses keywords to sort pins and content, if you want your pins to be found by the right people, keywords are, quite literally key! I have wrote a whole post dedicated to how to find killer keywords on Pinterest, so you might want to check that out too.
When it comes to keywords on Pinterest, there are 6 basic places that Pinterest looks for keywords in order to determine what kind of content your posting. The more keywords Pinterest finds, the more likely your pin and account is going to be seen and found, so it’s important to include them in all of these 6 places to get maximum exposure and results.
Let me break it down for you...
Where to put keywords on Pinterest
1. Business name
Once you've registered for a Pinterest Business Profile, Pinterest allows you to add a business name. Your business name can include up to 30 characters, so if you’re crafty you can squeeze in a keyword or two. Here’s mine for an example:
2. Profile Description
Your profile is another place you're want to include a heap of keywords. You're given 160 characters to play with here, so use them wisely. This is a place to to give a brief description of your business/blog and the content you share. I don't recommend just dumping a bunch of keywords together, instead try to string them together in a natural way and include searchable phrases. For example, my Profile Description would be something like this:
‘Pinterest Marketer and entrepreneur, sharing tips on how to grow an online business, master Pinterest and follow your dreams. A content creator with big dreams.’
3. Pin Descriptions
Probably the most obvious and important place to put your keywords on Pinterest is your Pin Descriptions. When uploading a new pin make sure you're using keywords that explain your content using high-ranking keywords, as well as using popular keyword search terms too.
If you need a reminder on how to find popular search terms, check out this post.
4. Board Names
When you search for something on Pinterest, it doesn't just pull up pins, it also pulls up relevant boards too! This is why it's important to name your boards using specific keywords relating to the type of pins on that board.
5. Board Descriptions
Once you've created your new board, don't forget to add a description. This is one of the most common mistakes I see on my people’s accounts, for some reason, people don't seem to bother with Board Descriptions.
As with Pin Descriptions, you want to be descriptive of the sort of content you'll be pinning to the board. You want to sensibly include as many keywords and search terms here as possible to help your pins get noticed. When you create a pin a new pin, Pinterest doesn’t just look at it’s pin description, Pinterest's algorithm also looks at the board that it's pinned to, and uses that information to determine how to rank that pin!
Hashtags on Pinterest?! Say whaaat?
That's right, as of 2018 Pinterest has officially included hashtags as a way to search, tag and organise pins. Hashtags are another opportunity to use your keywords to get your pins seen by more people.
Whether you’re a seasoned pinner looking to grow your Pinterest account, or a new pinner make sure you’re using your keywords well and in all of the places I’ve listed above. This will ensure your Pinterest Marketing really gets you those clicks you’re after.