Pinterest is a place that people come to search for new ideas and to be inspired, but it’s far more than just a place to find gluten-free recipes and home decor inspiration. Oh no! When used properly, Pinterest is a powerful tool that can help you build your business, grow your blog and maximising your online presence. In fact, Pinterest is responsible for over 75% of my website traffic each month. As a Pinterest Expert, I’ve helped numerous Businesses Owners, Entrepreneurs and Bloggers grow their audience, boost website traffic, and make more sales, all through the Pinterest platform.

For those of you who already use Pinterest, I’m about to walk you through the top 6 common mistakes made when trying to market on Pinterest:

1. Personal vs Business Pinterest Accounts

If you’re using (or planning to use) Pinterest to market your products or content, you might just want to consider setting up a new account for just that purpose. You probably already have a personal account where you’ve pinned all your favourite recipes, shoes and future house ideas, which is awesome, but this can become a little problematic when you want to start marketing on Pinterest. Instead of using your personal account, I encourage starting a new account for your content, for two main reasons;

  1. It’s totally confusing to your audience. Imagine if Lulu Lemon started pinning a bunch of Home DIY pins, you’d think that was a little strange, right? So why would your brand be any different? To build your brand’s presence on Pinterest, you need to ensure what you’re only pinning content that is relevant to your brand and audience.

  2. Pinterest is ultimately a search engine, that sorts pins and content through the use of SEO(keywords), much like Google does. When you pin a bunch of random pins, Pinterest sees all of the keywords of those pins, and uses them to rank your profile. If you’re pinning DIY hacks one minute and travel ideas the next, Pinterest can’t accurately tell what your account, resulting in lower performing pins.

2. Not having a Pinterest business account

If you don’t have a Pinterest Business account, you’re really missing you. A Pinterest Business account gives you access to a whole heap of useful data and stats about your account. You'll be able to see what people are pinning from your account, who your audience is, monitor the traffic to your website and more!

By signing up for a Pinterest business account you’re also sending a signal to Pinterest, that in essence says, ‘hey, I’m a content creator, you should take notice of my pins!’. Users with Pinterest business accounts get ranked higher in the Pinterest algorithm, resulting in better performing pins that are seen by more people, and ultimately more website traffic.

The best thing is, a Pinterest business account is completely free!

Click here to get a Pinterest Business Account

3. Only pinning your own content 

Pinterest is fantastic platform for sharing ideas and inspiration, as well as for getting your own content out there. Idea sharing is at the core of Pinterest’s mission as a platform, and therefore so important that you’re sharing other people’s pins as part of your Pinterest Marketing Strategy.

To see the best results you want to be sharing a combination of your pins and other people’s pins. 

4. Using the wrong size pins on Pinterest 

When you open up Pinterest, you’ll land on the Smart Feed. The Smart Feed is basically the name Pinterest gives to it’s homepage, which is a space that is constantly populated with new pins for you to explore. You’ll notice that this a page full of a long feed of pins, and most of these pins are designed with as what is known as a 'tall pin’.

The first step to creating great pins is to ensure your pins are at the optimum size for Pinterest to display. Pinterest tells us that it likes to see users posting tall pins, which fit nicely into the Smart Feed.

Small, short and landscape pins aren't going to cut it, they show up smaller in the vertical columns of the Smart Feed. The general rule of thumb is that pins should always taller than they are wide.

Optimum Pinterest Pin Size:


5.  Not adding board descriptions

As I mentioned earlier, Pinterest is a search engine and keywords are vital to getting your content found on Pinterest. There are a number of places you should add keywords on Pinterest to help your account perform better. The number one place that keywords are overlooked on Pinterest is in Board Descriptions.

That’s right, when you create a new board on Pinterest you need to make sure you’re loading up the board description with great, high ranking keywords. This not only tells Pinterest what your board is about, but it also affects the pins that are pinned on to that board too.

Even if it's just a couple of words, make sure you're adding descriptions to your boards. 

6. Treating it like just another social media platform.

Pinterest is not social media. Doesn’t that just blow your mind? We so often group Pinterest together with Instagram and Facebook when we think about social media, but the fact is, Pinterest as a platform works completely different to other forms of social media. This means the straegies that work on Instagram, won’t work the same way on Pinterest.

Pinterest is a search engine, a place that people come to search for new ideas and to be inspired. As people search, Pinterest’s algorithm searches through pins looking for keywords, it then pulls to the top the most relevant pins for you to see. This is how other search engines like google work too. As a search engine, you need to consider SEO and keywords when trying to get your content and products seen on Pinterest.

There are 6 key places where you should be putting these keywords on Pinterest, do you know where these are?

Find exactly where to put keywords on Pinterest to get your pins seen by the right people, Click Here.

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