Understanding Pinterest website traffic is vital to understanding if you're Pinterest strategy is paying off. The aim is to get people from Pinterest on to YOUR site consistently. If you're using Pinterest and it isn't increasing your website traffic, then you might want to check out this post first: 5 things you're probably doing wrong on Pinterest.

First off, let's take a look at Pinterest analytics.

Access your Pinterest analytics by clicking the 'analytics' button on the top left side of the Pinterest window. (If you don't see this button, you're going to want to switch your account to a business account first, click here to find out how). 

Once you're there, Pinterest analytics shows you a range of data related to your account and performance, , but the most important stat I want you to look at is your website traffic. This is what we're here for right?!

Click 'website' from the drop-down on the top left or 'more' on the 'activity' section is shown on the below image.

Then click on 'clicks' (obvi), to see the number of clicks your account has generated for YOUR website see below. Then use the date toggle to have a look at the last 7 days, 14 days, 30 days or a custom date range. 

Two disclaimers here: 
  1. Pinterest takes around 3 days to generate stats on new posts, so your data will always be 3 days behind. 
  2. Pinterest analytics are great but are unfortunately not always 100% accurate. They will give you an amazing idea of what your Pinterest account is doing, but if you want to get specific about clicks and certain pins, you're going to want to use Google Analytics, I'll talk about that in another post.


So, what does that tell you? 

When you look at your data you'll start to notice what works and what doesn't, along with any natural trends in traffic, all of which you can use to your advantage.

For example, in the image above you can see the last 30 days of an account I manage which is for a healthy recipe blog. Those regular peaks in traffic are on a Sunday, this is when most people are meal prepping for the week ahead and therefore looking for recipes on Pinterest.

I will use this data and ensure that I'm posting a good concentration of my client's recipe pins to Pinterest around that time, to make the most of that time window for my client's website!

Your traffic might peak at a different time, it may be more seasonal, peaking at Christmas or during the summer, it can vary for everyone! Using analytics will really help you understand what is working for you so you can maximise your results!

What about pins? 

Below the 'clicks' data, you'll see a list of your top performing pins. These are the pins that produce the most traffic back to your website. By clicking on the pin, you're going to see the number of Impressions, saves and the number of clicks.

Take note of these top pins, and consider why they are performing so well, and how you can maximise this moving forward. Perhaps you've used great keywords in your description, (more on finding great keywords here) maybe your pin design stands out, or perhaps the topic is trending.

Whatever it is, you're going to want to do more of it!

Try using the same keywords on your next pin, use a similar design layout for your next blog posts or even write another post on the same topic! These are all great ways to maximise your Pinterest traffic.

Did you find this post helpful? I hope you learnt a little something about Pinterest analytics and can use them to continue to grow your blog! 

Read more post like this in my Pinterest Tips Series.

If you're a business or a blogger wanting to supercharge your Pinterest account, then check out my services page here.

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