6 PLACES TO PUT KEYWORDS ON PINTEREST

6 PLACES TO PUT KEYWORDS ON PINTEREST TIPS

If you're looking for more traffic for your blog, look no further than Pinterest. Pinterest is an amazing source of website traffic just waiting for you to show up and get noticed. But how do you get noticed on Pinterest? Simply put, the more people see your pins, the more website clicks you're likely to get! 


Before we start, you'll need to know that Pinterest is all about keywords. To get your content and pins noticed on Pinterest keywords are, quite literally key! I wrote a whole post on how to find killer keywords so you might want to check that out first. Now you've found those killer keywords that will target your audience and get your pins found, your going to need to know where to put them!

When it comes to keywords on Pinterest, there are 6 basic places where you're going to want to include them. Let me break it down for you...


Where to put keywords on Pinterest:

1. Business name

Once you've registered for a Pinterest Business Profile, Pinterest allows you to add a business name. Your business name can include up to 30 characters to if you can squeeze in a keyword or two, it will really help. For example, I will include my blog name, and a keyword, making my Business name:

'Claire Durrant. Travel Blogger' 

2. Profile Description

Your profile is another place you're going to want to include a heap of keywords. You're given 160 characters to give a brief description of your business/blog and the content you share. Now, I don't recommend just dumping a bunch of keywords together, try to string them together in a way that is natural and includes searchable phrases. For example, my Profile Description would be something like this:

'Travel Blogger sharing Travel Tips for traveling in Europe. City Guides and Travel Photography from the top destinations around the world.' 


3. Pin Descriptions

Probably the most important place to ensure you're using keywords well is your Pin Descriptions. When uploading a new pin make sure you're using keywords that explain your content as well as using popular keyword search terms too.

If you need a reminder on how to find popular search terms, check out this post.


4. Board Names

When you search for something on Pinterest, it doesn't just pull up pins, it also pulls up relevant boards too! This is why it's important to name your boards well using specific keywords. For example, sticking with the travel theme, instead of naming my board France Travel, I would name it:

'Things to do in Paris' 

It's a specific city destination, rather than a country and it focuses on a popular search term 'things to do...'.


5. Board Descriptions

Once you've created your new board, don't forget to add a description. This is one of the most common mistakes I see on my client's accounts, for some reason, people don't seem to bother with Board Descriptions.

As with Pin Descriptions you want to be descriptive of the sort of content you'll be pinning to the board. You want to sensibly include as many keywords and search terms here as possible to help your pins get noticed. You see, when you create a pin for your blog post, it doesn't just carry with it the Pin Description, Pinterest's algorithm also looks at the board that it's pinned to, and uses it to determine how to rank that pin!


6. Hashtags 

Hashtags on Pinterest?! Say whaaat?

That's right, as of 2018 Pinterest has officially included hashtags as a way to search, tag and organize pins. Hashtags are another opportunity to use your keywords to get your pins seen by more people.

I'll be sharing a post soon explaining exactly how to use Hashtags and what Hashtags you should be using on Pinterest, so keep an eye out for that! 

Want to find out more about Pinterest Marketing? 
Check out my Pinterest Series here.