5 THINGS YOU'RE PROBABLY DOING WRONG ON PINTEREST

Pin size 2018 THINGS YOU'RE PROBABLY DOING WRONG ON PINTEREST Tips

This is the first post in a series where I will share my secrets, hacks and best tips for Pinterest success. Pinterest can be a hugely powerful tool for building your business and growing your blog online. I will show you how I help my clients double and triple their website traffic in weeks, all with the power of Pinterest. 

If you're reading this, then the chances are you have a Pinterest account, but the chances are you're not using it properly either. Here are my top tips on things you're probably doing wrong on Pinterest.


1. Not having a business account. Having a Pinterest business account gives you access to all the data and stats about your account. You'll be able to see what people are pinning from your account, who your audience is and monitor the traffic to your website.


By signing up for a Pinterest business account you send a signal that you are a content creator or a business, not just a personal user. Pinterest will then take your pins and rank them higher in the feed, where they'll be seen by more people. The best thing is, a Pinterest business account is completely free! So there's really no excuse not to have a business account.


2. Only pinning your own content. Pinterest is great for getting your content out there, but you're not going to get anywhere if you're only pinning your own content. Pinterest is about community and sharing ideas, you need to treat it that way. To see the best results you want to be sharing a combination of your pins and others' pins. 

I'll go into more depth about what you should be pinning and how often in an upcoming post, but for now make sure you're sharing the love and pinning content from other users too. 

3. Using the wrong size pins. The Pinterest smart feed is made up of verticle columns, this is what you see when you open up Pinterest. It's the place users come to find new content and be inspired, but it's also pretty crowded. If you want to get noticed in the smart feed your pins need to stand out. The first step to creating great pins is to ensure your pins are at the optimum size for Pinterest to display. 

Small, short and landscape pins aren't going to cut it, they show up smaller in the verticle columns of the smart feed. You want to ensure your pins are sized correctly to take up a much real estate on the smart feed as possible. The general rule of thumb is that pins should always be portrait, and taller than they are wide. Pinterest's current advice for Pin size, as of 2018 is below:

Pin size 2018 THINGS YOU'RE PROBABLY DOING WRONG ON PINTEREST Tips

4.  Not adding board descriptions. Pinterest is a search engine and keywords are vital to getting your content found on Pinterest. There are a number of places you can add keywords to your pins to help them rank higher in the algorithm, but the most overlooked place is in board descriptions. 

Not only does Pinterest take notice of your pin descriptions, it also looks for the keywords in the board description where your pin originally pinned. Even if it's just a couple of words, make sure you're adding descriptions to your boards. 

5. Treating it like just another social media platform. As I mentioned above, Pinterest is a search engine but the chances are, you are using it just like any other social media platform and this is where most people are getting it wrong. As a search engine, you need to consider SEO when trying to get your content seen on Pinterest, much like you would when trying to rank on Google. More on that in an upcoming post. 


XO